This brand symbolizes the diversity of different cultures, from the creation of the logo to the creation of the packaging. Culture wants to show the world that each culture is important and not everything is just stereotypes. In this project, I show 3 cultures Colombia, Puerto Rico, and Mexico. Colombia has always been seen as the country of drug dealers and this poster shows that there are more important things represented by this country than Pablo Escobar or Griselda Blanco. Puerto Rico shows the different species used for cooking, making fun of the stereotype Puerto Ricans use a lot of seasoning in their foods. Mexico is represented by the Muñeca de Trapo making a metaphor of King Kong representing power and a wish to be accepted in a country where they work hard.
